Start Your New Story
With Seeff!

Looking to partner with an estate agency? We understand the importance of needing a trusted partner in the property industry and have acquired expertise that has been built through generations of trust.

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Seeff is the most established Real Estate brand in Southern Africa,
trading since 1964.

The company trades predominantly in the residential property sector, but also operates in the Commercial, Agricultural, Developments & Rental sectors.

What Makes Our Story Unique

Play a Part in Our History

We have been a property leader for over half a century and during this time, have acquired expertise that has been built through
generations of trust.

Take Advantage of Our Technology

Being Google’s biggest real estate client in South Africa, affords us the ability to seamlessly connect with our customers and leverage the numerous advantages that this global technology leader can offer.
Mention POPI legislation.

Profit from Our Success

Since 1964, we have facilitated the sale of hundreds of thousands of homes, amounting to hundreds of Billions of Rands worth of
property transactions.

Get Access to Our Database and Referral System

Our collective database of qualified buyers and sellers, drawn from our extensive branch network of close on 200 branches, gives us access to over 150 000 clients.

Profit from Our Success

Since 1964, we have facilitated the sale of hundreds of thousands of homes, amounting to hundreds of Billions of Rands worth of
property transactions.

Take Advantage of Our Technology

Our collective database of qualified buyers and sellers, drawn from our extensive branch network of close on 200 branches, gives us access to over 150 000 clients.

Join Our People

Our experienced head office and training academy are dedicated to providing you with the best and most accurate service and delivery through every step of your business.

Upskill from Our Training

Our SETA accredited in-house training academy ensures that new and existing agents receive the highest levels of
ongoing training.

Benefit from Our Innovations

We have always been innovators, introducing many firsts and innovations to the industry.

Be Positioned Internationally

Our exclusive partnership with Hamptons International (a subsidiary of The Countrywide Group – the UK’s largest real estate group), gives us unparalleled access to global markets, allowing us to showcase our client’s homes to the rest of the world.

Leading the Industry

 

First to introduce “Show Houses” in the Western Cape

Multi Listing Services (MLS)

JSE listing – first (and only) to list on the main board of the JSE in 1995 (delisted in 1996 and the family bought back all shares in 1999)

Initiated JV with print media (Independent Group)

Mortgage originating – founding shareholder of ooba (initially Mortgage SA, born out of Seeff Home Loans)

1st to launch “distressed seller programme” with banks – To assist banks

Web-based marketing – Google-platform (Seeff is Google’s biggest real estate client in SA)

REBOSA – founding member of first RE employer body, Real Estate Business Organisations of South Africa

Transformation Charter – first to commit to the ‘pledge’ with the EAAB

Testimonials

I chose Seeff because …. the brand talks to me as an individual. It reflects a vibrant, crisp, professional brand that shares the same value stream I do. I believe Seeff also offers the best process and product support in the real estate industry. These key features, coupled with sound leadership and an established history can only but set me up for success.

Clinton Martle

Seeff Blouberg

I chose Seeff back in 1995 as I recognized an opportunity to partner with a premier brand even at that time. I was somewhat surprised that Seeff was selling Franchises and I seized the opportunity recognizing the synergy real estate had with a legal practice. I saw value in the brand.

Charles Vining

Seeff Sandton

Elaine was a Seeff agent when the opportunity to buy the License came about. We didn’t take too long to make our mind up as we were acutely aware of the company’s family centred values and excellent brand presence across the country. Buying into this strong brand was an easy choice professionally and personally.

Silven and Elaine Chetty

Seeff Richards Bay

There are many reasons why I chose to become a part of the Seeff family. They include: Seeff is a reputable company and sends out a professional image to buyers, sellers and industry players. Seeff is a long-standing successful family business that shaped the Real Estate industry in various ways. I have the freedom to manage my business in my own way, but with Seeff’s guidance. The referencing system and networking with other licensees allow for countrywide business opportunities. To have the opportunity to contribute to the community’s greatest assets, dreams and memories are priceless. The training opportunities and empowering of agents made possible by the Seeff Academy.

Willemien Badenhorst

Seeff Middelburg

Leading the Industry

 

Our story began in 1964, as a small family-run business, founded by Geoffrey Seeff and supported in the office by his lovely wife and mother-in-law. Over the course of the next 52 years, the baton was handed to the Seeff brothers, Lawrence and Samuel, and is today still run by Samuel Seeff.

By building trusted relationships over the years, today, Seeff is one of the leading property specialists in Southern Africa, offering the perfect balance of astute business savvy and a real understanding of our customers’ needs.

With over 1200 agents in our close-on 200 offices nationwide, we provide expert knowledge in all regions, ensuring you have the most accurate information and support when buying or selling your property.

Our Purpose is To Empower People to Prosper Through Property and our Core Values are – Excellence, Passion, Integrity, Challenging, Family, Innovation, Perseverance. This influences our internal culture and drives everything that we do.

“With over half a century of expertise buying and selling properties, we understand it is more than just a transaction – this is your story – and we are honoured to write this chapter with you.”

 

Samuel Seeff, Chairman

Start Your Story with Seeff Today

 

The company trades predominantly in the residential property sector, but also operates in the Commercial, Agricultural, Developments and Rental sectors.

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